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Vintage 1980's Pepsi Challenge Pinback Made by HAS Novelties Ltd.
$4.95
A small souvenir from one of the most memorable taste-test campaigns in Canadian advertising history, the Pepsi Challenge invited Canadians to put their cola loyalties to the test.
This 1980's pinback, made by Toronto’s HAS Novelties Ltd., was given to participants who chose Pepsi and remains a great little snapshot of the era. It measures 2 1/4" x 2 1/4".